I came across a blog today that is specific to marketing to Gen Y (that is generation Y which is obviously after generation X).
They have some interesting posts including one outlining the frustrations that employers are having with the Y generation.
Specifically, they stated home the Gen Y grads are expecting to get out of school and climb to the corporate latter right away. They also stated how Gen Y folks are more into getting a lot of different experience in different areas instead of staying somewhere and getting rooted and grounded.
I have to admit that I get caught up in those feeling sometimes myself but a good dose of reality from my wife gets my back in line 😉 .
It is a really good blog for research especially if you are in marketing. I suggest you check it out.